REI made a groundbreaking announcement this week by saying, "No!" to Black Friday madness and embracing healthier choices for their 12,000 employees. At Healthy Gen, we tip our hats to such a bold, disruptive move.
Despite the risk of losing sales, CEO Jerry Stritzke feels like the close is consistent with REI's commitment to its employees and members stating,
We say THREE CHEERS to Mr. Stritzke and his crew. Read more here.